In the rest of the article, let us try to understand the process of feedback and how it can be used to motivate behaviour change.
- get motivated
- to learn and
- to change behaviour and provide direction in which change has to happen.
For example, if an individual has not been able to achieve the goals pertaining to productivity, quantitative data could show how much gap exists in terms of numbers. Whereas qualitative data could reveal what is the behaviour that was lacking in the process of achieving the goal – is it a lack of inclination to learn the required skills, or a tendency to not seek support when required or something else. Sometimes qualitative data could also reveal factors which became obstacles for the person to achieve the goals. These factors could be lack of clarity in goals, timely availability of tools or resources required for completing the job, etc – factors over which the individual had no control.
Giving feedback itself is a motivating factor – at the fundamental level it shows that the task a person is doing is significant to the organization and that the person is being offered help and appreciation to improve her performance.