Do Shared Goals Help ?
A recent engagement with participants of the TISS Winter School in OD for the social sector brought a very interesting aspect of organisations to the fore – that of having a common cause or a shared goal that will connect them together and energize them.
- Will shared goals such as becoming numero uno in the market or capturing a certain percentage of the market share or achieving an x% revenue growth be compelling enough to buy people’s commitment ?
- The shared goals of a typical non-profit body is aimed at ‘helping’ its beneficiaries, be it in providing monetary support, emotional support (eg., counselling), employment, providing shelter or skill building. Most of the employees of these organizations engage themselves in a ‘helping’ relationship with the members of the society they are serving. In for-profit organizations, what is the nature of this relationship – is it one of serving/helping or is it merely transactional ?
- While one of the primary motives of for-profit organizations is to create profit, how may we shift our perspectives from a transactional relationship to that of a ‘serving’ one ?
- Even as we are engaged in creating profit for our companies, can we look at the shared goals for ‘creating’ something new for ourselves and customers ?
- Will taking the perspective from point 3 above help in working with point 4 ? That is, if we are to look at our relationships with our customers as that of helping, will we become better at creating more and new ways to serve them ?
- Finally , is the shared goal really a ‘shared’ by all people ? What was the process used to create the goal ? Was it merely top-down or were the people involved in creating it ? Would you be happy with shared goals that buy commitment rather than just compliance ?